Soap Factory:
AZ Athens

The Soap Factory offers a wonderful rustic inside space where old artifacts and machinery from the original factory are displayed, stressing their historical and educational value. Several exhibitions have been organized since its inception: in fall 1996, Wim Delvoye and Priscilla Monge accepted the challenge to inaugurate the main hall, the first one to be restored. In spring 1997, seven Swedish artists took over in an exposition called "The Conspiracy", reflecting the changed atmosphere in their country after the violent death of their prime minister, Olaf Palme.

Nine Greek artists participated in the "Loops" exhibition which looked into the influences that trickle into the artist's work from his daily surroundings and contacts.

Other cultural events that were organized under the auspices of the Greek language school in Athens at The Soap Factory include three theatre productions, held in summer 1998. The Theatre company of the University of Florida Gainesville performed Shakespeare's "The Tempest" . The Theatre Company of the University of Detroit, Mercy performed 'Death of a Blind Old Man' based on the myth 'Oedipus at Colonus' and the musical 'The Long Way Home' about the Greek hero Odysseus.

The Soap Factory is a perfect venue for commercial events, including fashion shows, product presentations, receptions, etc. both outdoors and indoors. Lingerie and hosiery company "Dim" presented its products on the catwalk in the main hall, Absolut Vodka decided to sponsor one of the exhibitions and built an outdoor vodka bar, while Dafni Publications launched its new magazine Maxim under a giant video wall, accompanied by music and plenty of food, beautifully displayed on round tables in the open space in front of the buildings.

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